Press release, May 22, 2023
Luvata Oy (“Luvata”) has signed a sublicense agreement with Wieland-Werke AG (“Wieland”) to use GloBrass® patent and trademark rights in Europe and North America. GloBrass® is lead-free, free-cutting brass developed by Luvata’s parent company Mitsubishi Materials Corporation (“MMC”).
Luvata has been granted an exclusive license, in Europe and North America, for the patent and trademark rights of GloBrass®. Luvata has now granted a non-exclusive sublicense to Wieland for the use of GloBrass® patent and trademark rights in Europe and North America. GloBrass® is a lead-free (*1), free-cutting brass, with enhanced hot workability and an improved electrical conductivity. It is a great option to customers looking for a more environmentally friendly brass or developing new products that will benefit from its excellent cost effectiveness, electrical conductivity, and hot workability. GloBrass® is expected to be used in a wide range of automotive, electronic, and plumbing components. It complies with RoHS (*1) and ELV (*2) directives, and EN (*3) standards.
Image: Mr. Anton Zierhut, President BU Extruded Products & Senior Vice President of Wieland Group (left) and Mr. Pekka Kleemola, President & CEO of Luvata Group (right) signing the sublicense agreement
To make GloBrass® known as the number one environmentally friendly lead-free brass, Luvata, together with MMC, will accelerate strategic initiatives, including application development and marketing, in the European and North American markets. Luvata is also looking to grant further non-exclusive sub-licenses to potential manufacturing companies in these markets.
*1. RoHS Directive
RoHS (Restriction of the use of certain Hazardous Substances in electrical equipment) Directive is an EU directive on the restriction of the use of certain substances in electrical and electronic equipment.
*2. ELV Directive
ELV (End-of-Life Vehicles) Directive is an EU directive to reduce the environmental impact of end-of-life vehicles.
EN is an abbreviation for the “European Norm”, which refers to technical standards used in the European Union (EU). EN standards are intended to promote technical uniformity and establish common standards among EU member states.
Image: GloBrass® Brand Logo
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